Case study · D2C · E-commerce · 4 min read
What the first 30 days of campaign traffic looked like on INEGO's store
By Mithun V. K., Founder, Catalyst Labs ·
If you are about to run ads for an online store, the useful question is not how many visitors you will get. It is what those visitors do in the first ten seconds.
We built the online store for INEGO, a clothing brand, including its virtual try-on. In the last 30 days to early November 2026, the site had 20,858 visitors and 63,167 page views (Vercel Analytics, production). The campaigns that sent that traffic were run by ScaleUp Marketing Agency. Our part was the store, the try-on and the technical support. Here is what the numbers showed.
Where the visitors came from
- Instagram: about 10.7K visitors
- Facebook: about 4.7K visitors
- Google: about 2.9K visitors
Social was the largest source. These figures are rounded and combine each platform's mobile and desktop domains. The referrer data cannot separate paid visits from organic ones, so we cannot say which campaign sent whom. Traffic came in a sharp spike around the main campaign days, then settled to a steady base.
What they looked at first
After the home page (about 12K visitors), the offers page was the most visited, with about 8.6K. It carries a sale countdown and a promo code. The shirt, polo and T-shirt category pages followed, with about 2.4K, 1.8K and 1.7K.
What we would take from this
The first point is evidence. The other two are our judgment, and you are welcome to disagree.
- Visitors from an ad go to the deal. The offers page was the second most visited page on the site, so a sale needs its own page and a clear route to it.
- Browsing should be one click away. The category pages came next, so a visitor can reach products without having to search.
- Check the store on a phone before you spend. Instagram and Facebook links usually open on phones, where patience is short. We have not broken this traffic down by device here, so treat that as a reason to test, not as a finding.
If you are planning a launch
Before you spend on ads, open your own store on a mid-range phone and try to find the offer and reach a product. If you would like a second pair of eyes on it, send us your site and we will tell you honestly what we see.
Sources: the INEGO case study. Traffic figures are from Vercel Analytics for the production site, for the last 30 days to early November 2026. Revenue is as reported by the brand.