02Services
Six ways we take work off your team.
Every capability answers the same three questions before a line of code is written: what is broken, what gets built, and what changes once it exists.
- Capabilities
- 6 services
- Engagement
- Fixed scope, weekly builds
- Delivery
- Design + engineering in-house
- Working with
- Founders, SMEs, product teams
/Capability index
Select a service to read its specification.
Six capabilities
- Problem
- Work that follows a rule still gets done by a person — triaging enquiries, chasing follow-ups, re-keying data between systems.
- Solution
- AI agents and automated workflows wired into the tools a team already uses, with human review kept at the points where judgement actually matters.
- Outcome
- Repetitive operational work runs without anyone starting it, and the team spends its hours on the decisions instead.
Included
- AI agents with tool access
- Retrieval over your own documents
- Workflow + trigger automation
- Human-in-the-loop review steps
- Evaluation and guardrails
- Problem
- Off-the-shelf tools force a business to work the way the tool works. The gaps get filled with spreadsheets and WhatsApp threads.
- Solution
- Internal platforms, dashboards and operational tools modelled on the real process — including the exceptions that generic software refuses to handle.
- Outcome
- One system holds the operation instead of six disconnected ones, and the process stops living in someone's head.
Included
- Internal operations platforms
- Admin and back-office tools
- Role-based access control
- Reporting and audit trails
- Migration from spreadsheets
- Problem
- A slow, generic web product loses users before it gets a chance to be useful — and quietly costs conversion on every visit.
- Solution
- Web applications engineered for performance and clarity: server-rendered where it helps, measured against real device budgets, accessible by default.
- Outcome
- Pages load fast on a mid-range phone, the interface holds up under real use, and the product is usable by everyone you're selling to.
Included
- Product and marketing front-ends
- Dashboards and customer portals
- Design systems and components
- Core Web Vitals budgets
- WCAG 2.2 AA accessibility
- Problem
- A mobile app is easy to ship and hard to keep — offline states, push, releases and backend load all arrive after launch.
- Solution
- Cross-platform or native applications built alongside the API and infrastructure that support them, with release and update paths planned from the start.
- Outcome
- An app that survives contact with real usage instead of one that needs rebuilding at the first scale problem.
Included
- iOS and Android applications
- Offline and sync behaviour
- Push notifications
- Backend APIs and auth
- Store release pipeline
- Problem
- Most first versions either take too long to reach anyone or get built so thin they can't be extended once they work.
- Solution
- A scoped MVP that ships the core loop first — auth, billing, tenancy and the one workflow that proves the idea — on an architecture that can carry v2.
- Outcome
- A product in front of real users early, with the foundations to keep building on it rather than around it.
Included
- Product scoping and architecture
- Multi-tenant foundations
- Subscriptions and billing
- Onboarding and analytics
- Iteration after launch
- Problem
- The CRM, the billing tool, the spreadsheet and the messaging app each hold part of the truth, and no one can see the whole picture.
- Solution
- APIs, integrations and data pipelines that move information between systems reliably, with schemas, retries and failure handling designed in.
- Outcome
- One reliable view of the business, and reporting that doesn't depend on someone exporting a CSV every Monday.
Included
- REST and webhook APIs
- Third-party integrations
- Data pipelines and sync jobs
- Schema and database design
- Reporting layers
What we build
Four layers that make up a working business.
Most engagements start in one column and grow into the next. They are built to connect, because a system that can't talk to the others just becomes another silo.
L1Layer
Business Systems
The internal machinery — where the operation is actually run from.
- CRM
- ERP modules
- Operations dashboards
- Internal tools
- Inventory systems
- Approval workflows
- Role-based admin
- Reporting suites
L2Layer
Customer Systems
Everything a customer touches, from first visit to repeat order.
- Marketing sites
- Customer portals
- Booking systems
- Ordering systems
- Payment flows
- Onboarding journeys
- Support surfaces
- Account areas
L3Layer
AI Systems
Models put to work inside a process, not bolted on beside it.
- AI assistants
- Autonomous agents
- Support automation
- Document intelligence
- Retrieval (RAG)
- Lead qualification
- Knowledge search
- Content pipelines
L4Layer
Automation
The work nobody should be doing by hand twice.
- WhatsApp automation
- Lead routing
- Follow-up sequences
- Data sync jobs
- Scheduled reports
- Alerting
- Invoice processing
- Ops workflows
Not sure which one you need? Describe the problem.
Most projects change shape once we understand the operation. Tell us what is going wrong and we will tell you what it would take to fix — including when the answer is not software.