INEGO: a clothing brand's storefront, built to convert paid-social traffic

The brief

A consumer clothing brand sells on attention. Campaigns on Instagram and Facebook send visitors in bursts, so the site behind them has to load quickly, present the range clearly and make the offer easy to find.

The storefront was built for that: an offers page with a sale countdown and promo code, category pages for shirts, polos and T-shirts, shop-by-colour browsing, best sellers with colour and size options, and a contact page, so a visitor arriving from an ad reaches products in a click or two.

Virtual try-on

Catalyst Labs also built a virtual try-on feature into the store, so shoppers can try products on before they buy. Product cards offer a "Try it on" action alongside colour and size selection.

Who did what

The revenue figure belongs to the brand and to the marketing that drove it. Catalyst Labs' part was the website and the technical support around it, so the campaigns sent visitors to a store with an offers page, category browsing and a virtual try-on behind it.

What the traffic looked like

Traffic arrived in a sharp spike around the main campaign days and then settled to a steady base. Social platforms were the largest sources, Instagram first and Facebook second, with Google a clear third.

The offers page was the second most visited page after the home page, with about 8.6K visitors, followed by the shirt, polo and T-shirt category pages.